The International Facility Management Association (IFMA) has officially implemented a striking new logo following unanimous approval by its board of directors at the 2013 World Workplace Conference and Expo in Philadelphia, Pa., USA. The new logo represents the most significant aesthetic change to IFMA’s brand and image since the original logo was adopted in 1983.
“In the last 30 years, IFMA’s membership has grown and evolved with the facility management discipline,” said IFMA President and CEO Tony Keane, CAE. “IFMA is widely recognized for its thought leadership. As an organization, we have not only embraced progress but we’ve empowered our members to bring about the changes they hope for. For some, this means professional development through our internationally recognized credentials. For others, it’s access to education and networking opportunities at an IFMA conference and expo. For 30 years, IFMA has helped to change the face of facility management. Our new logo symbolizes the commitment to keep driving that change for the next 30 years and beyond.”
The new logo was conceived and executed by the IFMA marketing team led by Marketing Director Stewart Dallas in partnership with Neiger Design. The year-long project involved extensive research including surveys and interviews of IFMA members and stakeholders. The findings were then infused into the symbolism and typography of the final design.
“Our logo is so much more than a collection of shapes and colors,” said Dallas. “It’s the flagship of a brand that represents everything IFMA stands for. During the creative process, we wanted to incorporate our rich history with our shared vision for the future. In viewing this logo, one can simultaneously see within it a globe representing the international scope of IFMA’s membership and the built environment itself, for which that membership is responsible. The vibrant colors and sleek typeface are both modern and timeless. IFMA’s new logo redefines our visual legacy. It charts a bold path forward. And since our legacy is shared by everyone at IFMA, this logo truly does belong to us all.”
Although the new logo was approved in October, it will take at least a year for it to be fully implemented across the IFMA organization. Over the course of the next year, the new logo will take its place on everything from websites to letterhead and clothing. To prevent needless waste, IFMA is also taking steps to ensure the transition is sustainable. Whenever possible, physical products featuring the old logo will be used rather than discarded.
FMA is the world’s largest and most widely recognized international association for facility management professionals, supporting more than 23,500 members in 94 countries. BGFMA is a partner of IFMA through the IFMA Alliance, oficially announced in June 2013.